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Facebook files its S-1 form and starts the IPO process

facebook ipoFacebook has finally filed its S-1, amidst rampant media speculation and valuation rumors up to $100 billion. While we won’t know how much the company is worth for awhile, the IPO registration will give us far more insight into the company than we’ve ever had before.

Financials

In 2011, Facebook raised $3.7 billion in revenue and pocketed $1 billion in profits. This revenue was an all-time high for the company, growing 88-percent since 2010. If you’d like a little perspective, Google brought home $37.9 billion in net revenue last year… but for more insight yet, keep in mind that their net profit margins are relatively close.

When all the paperwork is filed, Facebook wants its shares to be labeled “FB” on the stock ticker. And as expected, Morgan Stanley, J.P. Morgan and Goldman Sachs are underwriting the deal.

Largest Shareholders

No surprises here: CEO Mark Zuckerberg is the primary shareholder with 28.2-percent of Facebook (according to the filing, he will have a $1 million salary beginning next year). That means if Facebook reaches its fabled $100 billion valuation, Zuckerberg’s share is worth $28 billion. Early investor Accel and its owner Jim Breyer each own 11.4-percent, co-founder Dustin Moskovitz owns 7.6-percent, Russian investment firm DST Global owns 5.4-percent, and Peter Thiel owns 2.5 percent.

Users

Last time Facebook made an announcement about it, the site was home to approximately 800 million users. The IPO registration reveals that’s now up to 845 million monthly active users and 483 million daily active users as of December 2011 – and that’s nearly a 50-percent year over year growth in daily active users. In short: Facebook adoption cannot be stopped. It’s experiencing some huge growth in Brazil and India right now as well. A few other numbers about its users:

  • 2.7 billion Likes and Comments per day
  • 250 million photos uploaded a day
  • 100 billion friendships

Valuation

Like we said, it’s too early to decide what Facebook’s valuation will end up at, but the company is seeking to raise a measly $5 billion. Not working in Facebook’s favor is the fact that some big-name tech IPOs this year sank below their initial offering – namely, LinkedIn, Groupon and Zynga. But it’s still in line to be the next Google IPO, which if you remember dropped its initial offering price at the last minute as well. 

Wondering how any of this matters to you? Check out our guide breaking down the impact of a publicly-owned Facebook.