Tumblr, like Twitter, is a social network that allows you to build a brand around yourself. Unlike Twitter though, where the words are your brand, Tumblr focuses on content in a similar fashion to Pinterest. This allows for a more visual approach to whatever you might feel like talking about. But Tumblr does have some key differences, which might make it a little more difficult for you to stand out. Once you’ve taken a crash course in Tumblr though, you can use the blogging platform as an outlet for anything, whether you want to post beautiful photos from your last trip to the beach or more heady things, like debating the finer points of United States’ relationship with Russia. But if nobody’s seeing what you write, you’re just talking to yourself, no?
Below is our quick-hit guide on how to get followers on Tumblr, so you can amass a legion of fans and extend your digital reach. It’s not foolproof, but a little fine tuning, engagement and digital word of mouth is sometimes all you need. Good luck!