Tumlbr is a bold, egotistical beast. It may not nonchalantly parade around the limelight in the way Kanye West or Glenn Beck do, but it’s still a viable means of self-promotion directly centered on something specific. In most cases, that center is you, in others, your brand. Once you’ve taken a crash course in Tumblr 101 though, you can use the social media turned blogging platform as an outlet for releasing those staggering shots of your last trip to the frigid grasslands of Patagonia or that dense political rambling about the latest government shutdown you’ve been dying to get off your chest. However, what’s the point of unleashing a flurry of quality — and otherwise — posts if only your friend Janeane and some random dude in Bahrain occasionally stumbles over your blog in passing? We all want to love, and usually, we want a little love in return.
Here’s our quick-hit guide on how to get followers on Tumblr so you can amass a legion of fans and extend your digital reach beyond your inner circle of friends and the random passerby. It’s not foolproof, but a little fine tuning, engagement and digital word of mouth is sometimes all you need. Also, check out our brief guide on how to be Internet-famous with the help of social media — no matter the platform.