SXSW has no shortage of streaming-music sites pushing their platforms. You’ve got the Pandora Discovery Den, the Spotify House, the Rdio List. For these platforms, the festival is the perfect intersection between the music and digital worlds – an ideal time, place, and audience for their products.
So – where’s Myspace? You know, the revamped social network with all the music biz buzz, thanks to its focus on being an artist discovery engine and the ownership stake of some guy named Justin Timberlake? Turns out, it’s here, and apparently it’s hanging out with Kid Cudi, Sleigh Bells, and Diplo.
Those are just some of the artists we’re told we can expect as part of Myspace’s secret SXSW concert series. And while we can’t confirm that the aforementioned company co-owner will be making an appearance himself on Saturday night … let’s just say we have a really strong hunch.
These concerts are “secret” because they’re being held later than most (10pm) at an undisclosed location away from the main festival. So, if you want to avoid that uniquely SXSW feeling – you know, the one where you wind up convinced that you just missed something way, way better than whatever you were just doing and, God, you’ll regret it for the rest of your life – you’re going to want to keep an eye on the Myspace pages (the site is now open to all) and Twitter feeds of the artists, as well as the local Austin Twitter feeds.
This has been your SXSW rumor mongering of the day, for what it’s worth. Given what we’re hearing, it’s worth a lot.