Skip to main content

Instagram CEO Systrom joins the billionaires club, thanks to Facebook

instagram kevin systrom billionaire
Kmeron/Flickr
Instagram has seen its revenue skyrocket since Facebook acquired it in 2012 for $1 billion. It’s not just the app that’s a money-spinner — Instagram CEO Kevin Systrom is also profiting from its popularity, and from its parent company.

Four years after the Facebook deal, Systrom has become the latest Silicon Valley billionaire, according to Forbes. The 32-year-old is now valued at $1.1 billion, thanks to a spike in Facebook’s stock.

When Facebook bought Instagram, Systrom owned a 40 percent share in the app, which he helped co-found in 2010. At the time, Mark Zuckerberg and company finalized a deal that included $300 million in cash, and 23 million shares of stock — the two combined equaled $1 billion. Forbes estimated that Systrom was worth $400 million as a result of the deal.

Since then it’s been a rocky path to the exclusive billionaires club for the Instagram chief. Whereas his app has gone from strength-to-strength, Systrom has suffered a few setbacks en route to the upper echelons of Silicon Valley. First came a drop in his personal wealth to $280 million courtesy of a fluctuation in Facebook’s post-IPO stock price. That same stock has since witnessed a stunning 500 percent turnaround, catapulting Systrom to his current status. The Instagram CEO now also sits on the Walmart board, and has been awarded stock by the retail chain.

Meanwhile, Instagram has accumulated 500 million users, and is projected to generate $3.2 billion this year alone. Not bad for a startup that had a mere 12 employees, and a product that was used by a paltry 30 million users in 2012. Considering the fact that Zuckerberg and Facebook have allowed Instagram to operate independently, Systrom is responsible for that growth. Fortunately for him, it has also resulted in a massive increase in his fortunes.

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
The new ways Meta will pay you to make content for Facebook and Instagram
facebook hacked

Creators on Facebook and Instagram will soon have more ways to generate revenue from their content.

On Tuesday, Meta CEO Mark Zuckerberg shared via a Facebook post (and in a series of comments on that post), a few updates on monetization for creators on Facebook and Instagram. These updates included expansions to existing monetization options, as well as a few new ways to make money.

Read more
Facebook reportedly plans massive overhaul to compete with TikTok
A series of social media app icons on a colorful smartphone screen.

Is TikTok's success a cause for concern for Facebook? A recently leaked internal memo from the social media platform seems to suggest just that.

Earlier today, The Verge published a report about an internal memo it obtained. Within this memo, the head of Facebook Tom Alison very clearly explained Facebook's plans for revamping its feed and other sweeping changes to Meta's flagship social media app. A number of planned changes were announced in the memo and it is very apparent that Facebook's strategy for competing with TikTok isn't just about pushing Reels anymore.

Read more
Instagram has new parental controls to help moderate use for teens
Closeup of the Instagram app icon.

Amid eight recently filed lawsuits that claim its platforms have been harmful to its teenage users, Meta has just announced the addition of more parental controls and digital well-being features for its popular photo and video sharing app, Instagram.

On Tuesday, Meta announced a series of "new tools and resources" for teens and their parents to help better regulate the former's consumption of content on Instagram. It's worth noting here that Instagram is one of the platforms included in the lawsuits against Meta.

Read more