Last week it was reported that Instagram had pulled its support for Twitter cards, making images pushed to the networking site cropped. Over the weekend, Twitter users started complaining that Instagram content wasn’t showing up on the site at all, instead all images were available only through a link to the Instagram site. Now the photo-sharing app has confirmed that it’s pulled its Twitter support.
The move came days after Instagram CEO Kevin Systrom explained at LeWeb that he wanted eyeballs on Instagram’s proprietary site rather than on Twitter’s. Twitter cards enrich the media viewing experience so that when you click on a tweet, it expands and displays media that has been linked to inside of the tweet whether it’s text, image, or video, in a clean format. Instagram initially decided to just cut this integration, but things are heating up.
Now when you click on a tweet, you now won’t be able to see the Instagram image inside of tweet. Instead users can click on the URL that opens up the image on Instagram’s native site.
Twitter also confirmed yesterday in an update that Instagram had pulled its support for viewing its images in Twitter altogether:
“Instagram has disabled photo integration with Twitter. As a result, photos are no longer appearing in Tweets or user photo galleries.
While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case.”
While we speculated that Instagram’s strategy was a reaction to Twitter’s move to launch photo filters, which Systrom denied, there’s now fuel to the fire suggesting that this is in fact the case and that Instagram wants to distance itself from being liable on Twitter. Users might however find it inconvenient now that opening up an image is no longer instantaneous. This also suggests that Instagram plans to hit the Web even harder than the baby steps it’s been recently taking.