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Interest in Pinterest: Virtual pinboard site breaks into top 50 chart of most-visited websites

Research firm comScore on Wednesday released web activity data for the month of September, with fast-growing social networking start-up Pinterest edging into its top 50 chart of most visited US websites for the very first time.

Coming in at number 50 with over 25 million visitors during last month, the site still has some way to go to catch the likes of Facebook (placed 4th with 150 million visitors), LinkedIn (26th with 39 million visitors) and Twitter (27th with 36 million visitors), but it’s certainly a start.

Pinterest’s entry into the top 50 chart comes a short time after some significant changes at the firm. In August, it ended its invitation-only model, enabling anyone to join. In the same month the site, which allows users to easily share items of interest discovered on the Web by ‘pinning’ images to a board, launched free apps for Android devices and Apple’s iPad.

Google topped comScore’s list, though its 186 million visitors were across all of its sites. The same goes for Microsoft, in second place with 166 million visitors and Yahoo, in third spot with 163 million visitors.

Among news-based sites, the New York Times ranked highest at number 15 with 71 million visitors.

The research firm noted that back-to-schoolers wasted little time in getting down to business, pointing out a significant increase in Web traffic to education-oriented sites.

“Students and teachers were back in the classroom in September, resulting in a surge in traffic to education sites that earned it the number 1 spot on the top-gaining categories chart,” Jeff Hackett, comScore’s executive vice president, said.

With the economy still in a precarious state and many Americans on the lookout for attractive money-saving deals, incentive sites also saw a pick-up in traffic in September, with the category growing by 7 percent to 24.6 million visitors. Zulily topped the category with 3 million visitors, followed by SlickDeals with 2.5 million.

You can check out the full details of comScore’s report here (pdf).

[via Cnet]

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