The app formerly known as Manymoon, which became Do, shot to the top of the Google Apps Marketplace, and then was acquired by enterprise productivity powerhouse Salesforce, is releasing a new iteration today to inch itself beyond app status into platform territory.
It’s not enough to be a to-do app anymore; the market is littered with them. Even more sophisticated clients are becoming a dime a dozen as mobile and Web apps.
“We’re moving away from being just an application, to a platform,” CEO and founder Amit Kulkarni tells me. “We want to be a platform from the ground up.”
In part, this is thanks to Do’s partnership with Salesforce. “They really know who are customers are and they understand our customers,” he says. “And people in the industry look to them for what’s next.”
Despite this expertise, Kulkarni says the veteran company has allowed them keep their startup roots — while also allowing the team to speed up their product roadmap. And this latest iteration is proof of that.
He emphasizes that the upgrade will better leverage social; you can connect your Google+, Facebook, and Twitter accounts. This information will feed into your Contacts tab, so if someone updates their account, it immediately feeds into this hub. Contacts also holds a detailed, bullet-point history of your interactions with other users and clients.
Part of what Do really wants to, uh, do (there’s just no way around that phrasing) is play nice with outside content, making it more viable as a platform. For example, Do doesn’t want to replace Google Docs (or Drive, rather) — it wants to integrate with it.
Still, there’s plenty of new Do-exclusive features for users, starting with heightened administrative controls. Business and enterprise Do users will have tools to measure and calculate deals they’re running, as well as watch their progress and assign and perform tasks within them. And there is also a new function allowing admins to share to specific groups of people.
Kulkarni also showed me a new project creation tool that power users and Average Joes will both appreciate: Templates. If you’ve ever used a productivity app, you know you’ve listed several projects over and over — and now you’ll have the ability to save templates to apply later.
In the spirit of growing this platform, Do will also be making its APIs public so developers can build and add to the ecosystem. And in the spirit of full disclosure, an Android app is finally in the works to be released in the extremely near future. Kulkarni says that while Do will also be free, add-on and bonus features will be paid. What you’ll always get for free are unlimited tasks, unlimited users, and unlimited projects. Contacts and Deals will be free to certain amount and after that you can choose to pay.
Do is clearly moving in the direction that another enterprise-friendly productivity platform is — Evernote. If it can repeat that success while keeping its appeal to mainstream (read: not power users), it could keep on climbing.
Hit this link to try the beta version of the new Do.