Pinterest has come from almost nowhere to being one of the most talked about new social networks, and in a very short space of time. However, just because something is being discussed, doesn’t mean its pulling in a huge amount of traffic. Is Pinterest more than just the social network of the moment?
If it is just a flash in the social pan, then it’s doing extremely well, as according to new research from Experian, Pinterest is now the third most visited social networking site in the US, after seeing a 50-percent increase in traffic between January and February 2012.
This is a marked increase on its top ten position in December last year, and puts it behind the behemoths of Facebook and Twitter, but in front of Tumblr, LinkedIn and crucially, Google+.
Experian’s graph shows just how dramatic an increase in visitors Pinterest has seen, as it barely registers before late July 2011, then exploding to see more than 20 million by the end of January 2012.
Pinterest is winning in terms of referrals to other sites too, sending 1.05-percent of its visitors elsewhere, which trumps Google’s 0.91-percent and Twitter’s 0.82-percent. Facebook and StumbleUpon are the only two to beat Pinterest’s referral figures.
It’s this figure that has got brands, companies, sites and marketers so excited about Pinterest, as it’s a fantastic way to advertise, promote and engage with customers.
None of this is good news for Google+, but there’s one final statistic that’s perhaps even more of a concern. The average time spent on Google+ is between 3 and 6 minutes, while the average time spent of Pinterest is said to be more than an hour and even as much as an hour and a half.
But social media is a fickle beast, and what’s popular today may not be popular tomorrow, and it would be a brave soul to bet against Google+ winning in the long-term.
UPDATE: Experian has backed up its claims that Pinterest has become the third most popular social network in the US, by supplying Venturebeat.com with the figures it used to make this statement.
Try to go to ParckPlace (http://www.ParckPlace.com) instead and you’ll find and can do more things there aside from sharing and uploading pictures, you can play and share Arcade Games, Music, Videos, Sale, and more. Trust me guys….you’ll love it!
Do these figures account for all the spam bots and accounts that have been infiltrating Pinterest lately?
I guess different people just like different things. I personally like Clipix much better. I think it beats Pinterest butt in more ways than one. Fairly new user but I am committed to Clipix.com :)
I tried Pinterest and I found it boring.No interest at all (sorry for the bad joke).
Try to go to ParckPlace (http://www.ParckPlace.com) and you’ll find and can do more things there aside from sharing and uploading pictures, you can play and share Arcade Games, Music, Videos, Sale, and more. Trust me guys….you’ll love it!
Try doing some real research before making stupid statements! Do you even have a G+ account? Average time spent is more like measured by the hour daily. As for facebook you’d be hard pushed to find enough original content to keep you interested for more than 3 mins on any given day. And Pinterest, ye have that, been there handful of time tops. Have yet to have it grab my attention enough to be interested in daily log in.
do you know how to get the average percent?? The more users you have and less activity, the lower your average will be……..for example, i have 100 million users……if you spend 2 hrs and maybe 100 thousands other users, and the rest of the users spens only a few minutes a day…..that will bring down the average to a few minutes average useage a day…..get it?
i meant “spends”
Google+ has 100 million users. Pinterest has 20. Might want to do a bit more research before posting ;)
Just to clarify, Experian’s research is based on the total amount of visits and not registered users.