Today, Pinterest announced it’s taking another step toward fighting the copyright infringement that runs so rampantly on its site. “Images with sharing enabled on Flickr now have a Pin It button, and pins from Flickr now have a clear attribution statement on Pinterest,” the site says via its blog. Flickr isn’t the only outside app Pinterest is teaming up with: Behance, Vimeo, and YouTube will all now receive attribution.
It’s a necessary upgrade, and one that’s slowly but surely been addressed. The site’s viral and visual nature means that it’s been far too easy for users to blatantly copy and re-copy an artist’s work from here to eternity without properly linking back. “Attribution appears below the pin’s description and provides a permanent link to the work, its author, and where they host their content,” says Pinterest. “Because attribution cannot be edited, photographers can rest assured that pins and repins of their work will credit and link back to them.”
Now those who want to gain exposure from Pinterest’s growing audience but don’t want their work misrepresented can rest easier. Up until now, Flickr photographers could choose to embed code that would make their work unpinnable, but that meant sacrificing the image-adoring audience over at Pinterest. Better yet, Flickr says that Pinterest went back and added the proper attribution to all Flickr-pinned photos that were previously on the site.
It’s putting power entirely in photographers’ hands: If they choose, they can be the only one allowed to pin an image. Pinterest’s partnership with Behance works similarly, and now link backs will show off the original source as well as the user’s full portfolio.
Attribution has been a major thorn in Pinterest’s side, and it’s admirably stepping up to plate and trying to untangle the entire mess. Still, graphic artists (and photographers) who are using their own blogs or Tumblr to promote their work don’t have a solution quite yet. Photos are a popular media on Pinterest, but creative graphics thrive on the site as well. And that’s just image-related problems – DIY designers have their own link-back issues to grapple with.
But… baby steps. It’s a move in the right direction, and Pinterest is more than aware that users and artists want those kinks worked out as quickly as possible.