Advertisers can target mobile devices
All iOS marketing is not created equally; advertising on an iPad versus an iPhones reaches different types of shoppers. For instance shoppers are more likely to use tablet devices to shop for apparel rather than a smartphone. Or if an advertiser is aware that Apple owners are from a different type of socioeconomic background than Android owners, device targeting would be critical to the marketing strategy. With this in mind, Facebook has introduced additional filters that will enable advertisers to target certain mobile devices and operating systems, according to a tip from social platform and firm EasyHI sent to TechCrunch. Facebook confirmed that the feature was quietly launched alongside its mobile app install ads, which are ads that appear on your News Feed enticing you to download a mobile app from the Apple App Store, Google Play Store, or Facebook App Center. For now, advertisers are limited to targeting operating systems, iOS, and Android, as well as types of iOS devices (iPhone, iPad, and iPod).
For a moment this week, Badabing! made a controversial splash as the app of the moment allowing you to creep on girls in bikinis. It scrapes your Facebook Photos to find those friends frolicking during a day on the beach, and aggregates them all into an album for your viewing pleasure (yes — it’s pretty gross). Users can search for up to five Facebook friends at a time to find the pictures showing more skin than not. We can’t really see a use for the app other than for what’s advertised, but if the photos are visible anyway and that’s what you’re looking for, it’s sort of the bikini-clad user to change their privacy settings.
The Badabing! iPhone app costs $1.99, but the reviews have been far from favorable with just 1.5 stars for its current version. Users have been complaining about the app crashing, and being unable to login.
Facebook patches up login vulnerability
In a post published to Hacker News that was linked to a Google search query for “inurl:bcode=[*]+n_m=[*] site:facebook.com,” a user explains he stumbled on this piece of a URL, which exposed nearly one million Facebook accounts. It appeared that Google was indexing links to temporary URLs of login pages that when clicked would open up a page to log into someone else’s account. Some accounts were only accessible with passwords, while a vast number of them didn’t require it altogether. Even if someone came across an account that was password protected, the email addresses were pre-filled, so at least they would have come away with your email address.
Facebook noticed the post on Hacker News and responded by closing the loophole.
Facebook stock lockup expires
Employees were finally able to sell their Facebook shares starting on Halloween Day. 179 million shares were freed up for possible trading, and many employees have been jumping on board. As many as 37 million shares were being offloaded by employees in the first 30 minutes, and that jumped up to 60 million shares by noon. Since the lockup expired, the share price hasn’t fluxuated despite the sell off frenzy. And it’s an indication that non-Facebook employees were at the receiving end and quickly scooping up the freed up stock in the wake of Facebook edging out Wall Street’s expectations last week.
Anonymous threatening Zynga and Facebook
In just three days, Anonymous will take down Facebook and Zynga — at least that’s what the secret collective of hackers has threatened to do. Zynga recently laid-off 150 employees and according to Anonymous, the company has plans to axe more jobs despite having a billion dollars of cash in its bank. In the name of “justice,” Anonymous has vowed revenge. And Facebook’s ownership of Zynga is why the social network is getting looped into the mess. It appears that someone at Anonymous intends to follow through with the threat since the latest update includes the release of what’s purported to be confidential documents from Zynga. When we tried to access the documents however, we found that they’d been removed.
Anonymous has made empty threats before as the collective once claimed that it would take down Facebook, only to retract its statement. We’ll know in three days if the recent claims carry any validity.
Free Wi-Fi for Facebook Check-ins
Facebook is testing out a beta program of a check-in-for-Wi-Fi service among small businesses. Tom Waddington, a developer and co-founder of Cut Out + Keep, discovered a new entry in Facebook’s Page Insights labeled “social_wifi.” He correctly deduced this addition to be a Facebook Wi-Fi program for businesses. Free Wi-Fi is a commodity these days, as you’ll know from the throngs of people huddled in the nearest Starbucks. But Facebook is looking to provide Wi-Fi access in exchange for sharing your location through check-ins. The program may also include Likes for check-ins.
Facebook confirmed the existence of the “free” Wi-Fi program with Inside Facebook, and it’s currently being tested out among select small businesses.