These days, a model’s Instagram profile is an extension of his or her brand. No longer are supermodels constrained to the speechless aisles of the catwalk, now that social media allows them to build huge followings that sometimes outnumber those of the brands they model for.
Not only do the likes of Twitter, Facebook, and Instagram provide models with additional publicity platforms, they also act as valuable revenue streams. And from this glamorous network of the professionally beautiful has sprung a lucrative hierarchy of Instagram earners.
The three highest ranking Instagram models are Kendall Jenner, Cara Delevigne, and Gigi Hadid — who can net anywhere between $125,000 and $300,000 per post, according to CR Fashion Book.
Although the upper echelon of Instagram starlets is demanding hefty fees from brands and agencies, others are also receiving big paychecks for a simple post. The second tier — including models Karlie Kloss, Behati Prinsloo, and Miranda Kerrr — can bag between $25,000 to $50,000 for a photo.
The stats were sourced from fashion analytics app D’Marie Archive, which helps agencies find and valuate social media feeds. The resulting fees are calculated based on a model’s following, post frequency, and clickthrough rate, all of which dictates how much social media reach she has. Kendall Jenner, who currently has 44 million followers on Instagram, is assumed to have a built-in audience of potential consumers that is worth the financial investment.
“We are still in the process of educating our clients to increase their social media rate, but some of our models listed on D’Marie actually have the potential to earn more per post than their normal day rate,” Katia Sherman, president & co-founder of Major models, told CR Fashion Book. “The social queens are just another breed of models.”
Kendall Jenner seemingly won Instagram this year when one of her posts became the most liked photo of 2015 on the app, beating out pop stars Taylor Swift and Beyoncé in the process.