Another one bites the dust: Popular blogging platform Tumblr no longer has Twitter friend-finding privileges. The move, first reported by The Next Web, comes amid a veritable third-party relationship killing spree by Twitter, which is on a mission to assert more control over its ecosystem.
Late last month, Twitter pulled Instagram’s access to its “follow graph data,” which enables the friend-finding feature.
Tumblr has confirmed the severed ties with Twitter, and says it is “disappointed” with Twitter’s decision to disallow Tumblr users to find their Twitter friends’ Tumblr blogs, even though the two companies have partnerships in other areas.
“To our dismay, Twitter has restricted our users’ ability to ‘Find Twitter Friends’ on Tumblr,” the company said in a statement to the press. “Given our history of embracing their platform, this is especially upsetting. Our syndication feature is responsible for hundreds of millions of tweets, and we eagerly enabled Twitter Cards across 70 million blogs and 30 billion posts as one of Twitter’s first partners. While we’re delighted by the response to our integrations with Facebook and Gmail, we are truly disappointed by Twitter’s decision.”
In an apparent coincidence, Twitter’s decision to cut some of its ties with Tumblr came soon after BuzzFeed’s Matt Buchanan predicted that Tumblr was one of the primary targets on Twitter’s third-party “hit list.”
Twitter has not yet commented on its decision to cut Tumblr’s follow graph access.
For Tumblr users, the only change this has is that they may no longer find the blogs of the people, organizations, or companies they follow on Twitter with the click of a single button. Tumblr users may still automatically publish links to their blog posts directly to Twitter from Tumblr. And friend-finding is still enabled for Facebook and Gmail.
The consequences for Twitter may, in the long run, be far more severe. As Svbtle founder Dustin Curtis notes, “Twitter was built on the backs of the very developers it is now blocking.” So when a viable competitor to Twitter arises, Twitter’s decision to snub these very developers could hasten the microblogging platform’s fall from grace
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