Skip to main content

Catch that Pepsi spirit with Promoted Stickers on Twitter

twitter promoted stickers price announced
Image used with permission by copyright holder
You might have thought you’d graduated from using stickers when you left elementary school behind, but social media companies seem to have embarked upon a mission to make stickers cool again. The latest to join the frenzy is Twitter, which launched searchable stickers two months ago, and has now introduced Promoted Stickers. In partnering with Pepsi to bring this latest feature to market, Twitter says these stickers are just the latest way “to provide fun ways for people to express themselves.”

Much like other stickers, adding one of these promoted icons (in this case, a fizzy drink) causes a hashtag to appear within your tweet. This, in turn, makes your tweet discoverable to Pepsi, which likely helps with its advertising and marketing tactics. “A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging,” Twitter said in a blog post announcing the new feature. “Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.”

While Pepsi may be the first brand to get on board, Twitter may soon be able to convince others to follow suit, especially considering the prevalence of stickers across other social media (and by extension, advertising) platforms like Facebook and Snapchat. For now, Twitter says, “Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.”

Calling them “visual hashtags,” Twitter seems confident that these Promoted Stickers will allow a brand to “see and engage with the people who are using their stickers in creative ways.”

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Twitter officially ditches the blue bird as it rebrands as X
A white X on a black background, which could be Twitter's new logo.

Twitter CEO Linda Yaccarino has officially unveiled the new logo for Twitter: a white "X" on a black background.

The announcement came in a tweet by the CEO late on Sunday evening that showed the new logo beamed onto Twitter's -- or now X's -- head office in San Francisco.

Read more
Twitter is now giving money to some of its creators
A lot of white Twitter logos against a blue background.

Some Twitter users are now earning money via ads in the replies to their tweets.

New Twitter owner Elon Musk announced the revenue-sharing program in February, and on Thursday some of those involved have been sharing details of their first payments.

Read more
Twitter CEO claims platform had best day last week
A stylized composite of the Twitter logo.

Twitter CEO Linda Yaccarino tweeted on Monday that despite the current fuss over Meta’s new and very similar Threads app, Twitter had its largest usage day last week.

Subtly including the name of Meta’s new app, which launched to great fanfare last Wednesday, Yaccarino did her best to sing Twitter’s praises, tweeting: “Don’t want to leave you hanging by a thread … but Twitter, you really outdid yourselves! Last week we had our largest usage day since February. There’s only ONE Twitter. You know it. I know it.”

Read more