Skip to main content

Statistically, these are the best and worst Super Bowl XLVII ads

Cringed at the sight (and sound) of Bar Rafaeli making out with that dorky looking tech dude with glasses and curly hair? You clearly were not alone. According to an infographic fresh off the presses, GoDaddy had the least positive sentiment toward its Super Bowl ad last night – with only 14 percent of viewers who found the commercial somewhat entertaining.

The data provided by New York-based digital agency Whispr Group revealed some interesting numbers of how Sunday night game’s ads affected its social media viewers. Although GoDaddy had an unfavorable rating toward its commercial, it received the most buzz on Twitter at 43 percent more than the heartwarming Budweiser ad that gave its ode to a man and his horse. Garnering approximately 290,000 tweets, GoDaddy stacked up nearly four times more tweets than Oreo – which added a last-minute promo online with its dunk in the dark ad after the Super Bowl blackout occurred.

On the other hand, tweeters apparently quite enjoyed Tide’s Joe Montana miracle stain ad as it takes the top spot of positive sentiments at 86 percent. Lucky for Tide, the ad proved to be a good investment; Tide reportedly spent $3.8 million on its commercial while companies like GoDaddy, Doritos, Coca-Cola, Taco Bell, and Audi spent $7.6 million each. Calvin Klein also got a good bang for its buck with its $3.8 million investment in a commercial that featured a ripped model in CK undies – an ad that probably sat well with female viewers awaiting Beyoncé’s halftime show performance.

Infographic-Superbowl
Image used with permission by copyright holder

Turning to social media is obviously a hot new way to engage and make new fans, but it’s important for brands to do it right if they want positive feedback. Another study by MBA-in-Marketing proved that offering limited promotions, viral videos, and feel-good campaigns sat fairly well with consumers. A prime example of this is Dollar Shave Club’s “Our Blades Are F*cking Great” YouTube ad, reaching 8.9 million views and counting. McDonald’s, on the other hand, failed big time when it prompted customers to share their #McDStories only to end up with anecdotes about how terrible its fast food dining experiences are. American Apparel also upset quite a few when it offered a 20 percent off coupon in case anyone was “bored” for the next 36 hours of the impending Hurricane Sandy, which killed more than 130 people and left billions of dollars in damage.

Basically, when it comes to successful advertisements that fare well with social media followers, this much is true: Go viral, be funny, be heartfelt … but remember to also be self-aware and not make fun of natural disasters. See that, American Apparel? Stadium blackout = not natural = Oreo’s relevant ad = silly. Powerful storm that destroyed homes and lives = not a time to promote shopping.

Editors' Recommendations

Natt Garun
Former Digital Trends Contributor
An avid gadgets and Internet culture enthusiast, Natt Garun spends her days bringing you the funniest, coolest, and strangest…
The best alternatives to Twitter
A series of social media app icons on a colorful smartphone screen.

If you're planning on leaving Twitter, you may still want another social media platform to meet your microblogging and meme needs. And you may find it difficult to find another app or site (among the many that are out there) that will fill the bird app's big shoes.

There are the obvious options like Facebook, YouTube, and Instagram, but there are some alternatives beyond those that you may not have considered -- some that could help you cultivate community, give you a platform for your hot takes and photos, and make keeping in touch with the people you care about easier.
Mastodon

Read more
The best Super Bowl 2022 commercials
Mike Myers as Doctor Evil in a Super Bowl ad.

Super Bowls get the best TV ads. It's just a fact that advertisers put more time and effort into their Super Bowl commercials because they know that this is the television event of the year, one of the last remaining broadcast programs that can attract around 100 million people at the same time. It transcends even the sport of football itself since people love to watch for the ads alone. So the pressure is always on to come up with something funny and memorable that also makes viewers want to buy the product. That's never an easy trick to pull off, but there were definitely some worthy additions this year. And now, you can find them all in one place within our roundup of the best Super Bowl 2022 commercials.
Evil Is Back For Good
EVil Is Back For Good | #EVerybodyIn

Austin Powers' greatest villains are back in General Motors' newest Super Bowl ad. Dr. Evil (Mike Myers) refuses to be the second-most dangerous threat to the world. That's because Number 2 (Rob Lowe), Frau Farbissina (Mindy Sterling), and Scott Evil (Seth Green) have convinced him that the world needs to be saved from emissions before he can take it over. It's goofy, but the cast seamlessly slips right back into their characters after nearly 20 years away.
Mind Reader
Amazon’s Big Game Commercial: Mind Reader

Read more
The best Super Bowl 2022 movie trailers
Split image of Moon Knight, Doctor Strange 2, & The Rings of Power.

Whether you like football or not, Super Bowl Sunday is an undeclared national holiday. Even in the streaming age, the Super Bowl is one of the few events that always captures the nation's attention. And it's not just the game that's an attraction. Hollywood studios have realized that having so many viewers at once is the perfect opportunity to start debuting trailers for the biggest films and television shows in the months ahead. Essentially, the hype begins here.

To make things easier for you, we've put together this compilation of all of the best movie and TV trailers from this year's Super Bowl. From here, you can watch or rewatch them to your heart's content. And some of them definitely invite more than one viewing.
Doctor Strange in the Multiverse of Madness
Marvel Studios' Doctor Strange in the Multiverse of Madness | Official Trailer

Read more