South by Southwest

South by Southwest may have started as a film and music festival, but these days it’s the Interactive portion that draws geeks, entrepreneurs and social-media moguls from all over the country. From new apps and startup announcements to celebrity appearances and brilliant keynotes, Austin becomes the center of the tech universe for a week, and we’ll be covering it all.

Latest Stories

Enjoy SXSW from your living room with new SXSW On streaming video service

SXSW On, the festival's free streaming video platform which launches on March 10 via Roku, YouTube and, will allow you to watch the music, tech and film conference from your couch.

With record sales dwindling, big brand sponsorships are taking over music

With dwindling record sales and miniscule micropayments from streaming services, musicians are turning to sponsorships to close the discrepancies and provide some income.

SXSW 2014: IBM’s Watson stars in the kitchen as well as TV’s Jeopardy

After slicing and dicing through Jeopardy a couple of years back, IBM's Watson has taken the stage at SWSX 2014 in Austin, Texas to take on and conquer a new challenge: conjuring up cooking recipes.

Edward Snowden at SXSW: Encryption is the answer to NSA surveillance

NSA whistleblower Edward Snowden told the crowd at SXSW 2014 that better encryption tools are the best way to limit mass government surveillance, and called on the techologists in attendance to help create these tools.
Cool Tech

The CUPID stun gun drone will hunt you down, zap you into submission

Chaotic Moon Studios has combined two terrifying things – stun guns and drones – to make the ultimate in high-flying DIY weaponry. Watch a video of the CUPID stun gun drone in action here.
Home Theater

Neil Young’s high-fidelity music player to sell for $400, hits Kickstarter Saturday

Neil Young's high-fidelity 'Pono' music player is set to land on Kickstarter this weekend. The device, when it's finally launched, will come with a $400 price tag, though audiophiles pre-ordering through the crowdfunding site will be…

iTunes Festival channel lands on Apple TV ahead of SXSW music shows

Just ahead of Apple's first US-based iTunes Festival – set to kick of at SXSW on Tuesday – the tech giant has launched a dedicated channel on Apple TV offering band bios, concert times and, of course, live streams of all the shows.