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Tag Archive: Adidas

iPhone 1.0: Looks 10, Utility 3 ? Wait for Version 2 in October

One of the hottest musicals last decade was A Chorus Line, and one of the best songs from it was called “Dance: 10, Looks: 3,” which told the story of a great dancer who needed plastic surgery before she could get hired. In many ways the current crop of Smartphones is much like this. They have a lot of capability, but they aren’t particularly attractive or easy to use.

Adidas creates ’smart shoe’

On Thursday, Adidas opened its research lab to reporters from around the world for a first peek at a shoe the company claims will revolutionize distance running and training.

“This is the first intelligent shoe ever,” said Erich Stamminger, global marketing director for Adidas. “It senses, understands and adapts.”

After thousands of hours of testing, Adidas is confident the computerized shoe will endure the wear-and-tear of running in almost any condition — from hard pavement to dirt trails, and dry streets to wet beaches.

Read more at CNN

Source: Associate Press

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