Tag archive: AdMob

Google's location data woes came to a head this week after law enforcement officials raided the company's offices in Seoul, South Korea, on suspicion that the search giant illegally collected user location data through its AdMob mobile advertising unit, reports Reuters. “We suspect AdMob collected personal location information without consent or approval from the Korean Communication Commission,” said the police in an… Read More

A new survey by Google AdMob has found that tablet owners primarily use their touchscreen devices for playing games, the Guardian reports. Other popular uses include emailing, social networking and consuming media like videos, music and e-books. Out of the 1,430 tablet owners interviewed, 84 percent used the device for playing games. “Searching for information” came in as the second most-popular activity at 78 percent, followed by… Read More

Last summer, Google made moves to acquire ITA Software, which makes the software that dozens of airlines and ticket sites use to make online reservations. Naturally, competitors took issue with the deal, and responded by creating FairSearch, to lobby the public and Department of Justice into stopping Google's travel search scheme. Yesterday, Bloomberg reported that Google may have an antitrust lawsuit courtesy of the US Justice Department… Read More

As Apple gets ready to roll out its own iAd mobile advertising platform for the iPhone and the iPad, is has begun to clarify the terms under which other mobile advertising platforms can run in-application ads on those devices. New terms outlined this week at WWDC do indeed permit third-party ad networks to place in-application advertisements in iPhone and iPad applications…however, Apple's language limits the collection of user… Read More

Almost six months ago Google announced plans to acquire mobile advertising company AdMob for some $750 million. It has since come out that Google's eagerness to do the deal was in part to prevent Apple from acquiring the company (Apple went on to buy Quattro Wireless), but Google's move triggered some gnashing of teeth in the mobile advertising industry, since the acquisition meant the two largest players in the market—Google and… Read More

Mobile metrics firm Admob—which measures the penetration of mobile platforms and devices by accesses, primarily via ads—has released its mobile metrics report for February 2010. The results are predictable in some ways—Apple's iPhone leads the pack for mobile Internet usage amongst smartphone platforms around the world—but the surprise is how fast Android is growing: from a 2 percent share in February 2009 to a 24… Read More

It's no secret that Apple's iTunes App Store has ignited a whole new market for mobile applications for smartphones—but just how active is that market, and is any of that enthusiasm translating to other smartphone platforms? Mobile metrics firm Admob has released its January 2010 mobile metrics report, including results from an opt-in survey of users of Apple's iPhone and iPod touch devices, as well as users as Android… Read More

In a joint letter to the Federal Communications Commission, Consumer Watchdog and the Center for Digital Democracy have called for regulators to block Google's planned $750 million acquisition of mobile advertising firm AdMob. According to the consumer advocacy groups, the acquisition not only represents anticompetitive behavior—with Google using its dominance of Internet search advertising to buy its way into a commanding position… Read More

Antitrust officials with the U.S. Federal Trade Commission have asked Internet giant Google for more information about its planned acquisition of mobile advertising provider AdMob, indicating the agency is taking a closer look at the deal. Google acknowledged in a blog post the request is the second time the agency has come looking for additional information, and that the company has been working with the FTC over the last few weeks. In… Read More

Google Inc. has snapped up another startup in its quest to sell more visual advertising on the Web. The acquisition of Teracent Corp., a 3-year-old startup, provides Google with more tools for customizing the online billboards known as display advertising.

Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones. The all-stock deal announced Monday also represents the latest sign that Google's leaders are feeling better about the economy's direction, encouraging them to spend more freely after clamping down through… Read More

AdMob has released figures showing the iPhone accounts for around 50% of all mobile Web traffic in the US, and around 33% worldwide. The data only measures AdMob’s network. However, Google’s Android has already hit a 5% market share, not too shabby considering it’s only available on the T-Mobile G1, and that it’s only been available for five months. It’s not such good news for BlackBerry, however. It might… Read More