Digital Trends
Google Inc. has snapped up another startup in its quest to sell more visual advertising on the Web.
The acquisition of Teracent Corp., a 3-year-old startup, provides Google with more tools for customizing the online billboards known as display advertising.
Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader’s determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones.
The all-stock deal announced Monday also represents the latest sign that Google’s leaders are feeling better about the economy’s direction, encouraging them to spend more freely after clamping down through much of this year.
Once it closes within the next few months, the AdMob acquisition would become Google’s most expensive purchase since it bought online ad service DoubleClick for $3.2 billion in March 2008.
AdMob has released figures showing the iPhone accounts for around 50% of all mobile Web traffic in the US, and around 33% worldwide. The data only measures AdMob’s network.
However, Google’s Android has already hit a 5% market share, not too shabby considering it’s only available on the T-Mobile G1, and that it’s only been available for five months.
It’s not such good news for BlackBerry, however. It might be placed second in mobile traffic with a 21% share, but that’s down 11% in the six months since AdMob’s last report.
Everyone wants to be an insider, and you can be one too! Choose your poison: sign-up for our Newsletter, join us on Facebook, or follow us on Twitter. Do all three and you'll be swimming in the the latest news, reviews, videos and more gadget goodness!
Become a DT soldier! Join us on Facebook and share the best news, guides, videos and other cool information directly with all your friends. Some might even thank you for it!
Join the thousands and follow the best of us on Facebook.
Do you like information in small snippets? Then our Twitter feed is just for you. Follow Digital Trends and you'll be able to catch up daily on our latest content, or even interact directly with our team. Tweet Tweet!
Join the thousands and follow the best of us on Twitter.
That’s Right, Sign-up For Our Monthly Random Prize Drawings and You Could Be That Winner.
