The Swedish Institute has announced (Swedish) plans to open an embassy in the 3-D virtual world Second Life. To named the “House of Sweden,” the virtual site will mirror the construction of Sweden’s embassy in Washington, D.C., and will act as the nation’s virtual representative to the over three million people from around the world who have alternate identities in Second Life.
General Director for the Swedish Institute Olie Wastberg characterized the embassy as an alternative way for Sweden to reach out to the rest of the world, and with eye towards attracting Second Life’s traditionally young, affluent audience with information about Sweden. The embassy will “”will have answers to questions on all aspects of Sweden,” said Wastberg.
