Some people say the Super Bowl isn’t what it used to be, and that the value of advertising during “the Big Game” isn’t necessarily worth the money it costs to put a few seconds of video in front of a beer-and-guacamole-guzzling audience. However, Fox/NBC online video joint venture Hulu might disagree: according to media metrics firm comScore, Hulu say its traffic surge by 55 percent during February 2009. The success was enough to drive Hulu up to 7.8 million unique visitors for the month and make the site the second-fastest growing property in comScore’s monthly analysis.
