Just yesterday Wal-Mart entered the video download business, but today Amazon.com and TiVo fired back, announcing that they’ve begun testing a service which lets customers download movies and television shows from Amazon’s Unbox video download service directly to TiVo set-top boxes—no computer required.
“The television is and will continue to be the preferred platform for watching video content, and TiVo is leading the charge in offering broadband-delivered content to the living room,” said Tara Maitra, TiVo’s VP and general manager of programming, in a statement. “By adding Amazon Unbox on TiVo, we are expanding the TiVoCast service to include movies, television shows, and other premium content, giving TiVo subscribers access to the full range of video programming a consumer may want.”
