Tag archive: Anita Frazier

Market analysis firm NPD has released its video game sales figures for June 2009…and the results are not pretty for the video game industry. According to NPD, compared to June of 2008 game sales fell since 29 percent to $625.8 million during the month, while hardware sales dropped a whopping 38 percent to $382.6 million. Sales of accessories also dropped 22 percent for the same period. Combined, the industry pulled in $1.17 billion… Read More

Maybe the video game industry isn't as recession-proof as everyone thought: market research firm NPD has released its sales figures for 2009, and finds that U.S. sales of video games dropped 17 percent in April 2009 compared to the same month in 2008. Total revenue for the month was $1.03 billion across the industry—$510.7 million of that being games, with the rest being hardware and accessories.—and the numbers mark the… Read More

Market analysis firm NPD has released its figures for video game console and software sales for February 2008—and if one were to judge by the video game industry alone, reports of a recession have been greatly exaggerated. Video game sales were 10 percent higher in February 2009 then they were in February 2008, and the industry racked up an 11 percent increase in sales compared to a year ago, pulling in $532.7 million in revenue for… Read More

The holiday season may be months in the past, but video games are still flying off shelves in the United States. The market research firm NPD Group released its results for March on Thursday, revealing that sales were up an impressive 57 percent from the same time last year, according to Reuters. All told, the industry raked in $1.7 billion, including both hardware and software sales. The Nintendo Wii once again claimed the crown for… Read More

Research firm NPD has released its game console sales figures for February 2008, and to no one's surprise the Nintendo Wii continued to dominate traditional console sales, moving 432,000 units during the month. Sony's PlayStation 3 managed a second-place finish along the so-called "next generation" consoles with 281,000 units sold, although Sony managed to beat out the PS3 with its aging PS2 platform, selling 352,000… Read More

New video game sales figures from NPD covering January 2008 show the Nintendo Wii continued to beat out rivals, despite ongoing supply shortages and aggressive marketing by the competition. During January, NPD says Nintendo managed to sell 274,000 Wii consoles in the United States, with Sony selling 269,000 PlayStation 3 systems and Microsoft moving 230,000 Xbox 360s. Overall sales figures dropped 6 percent compared to January of last… Read More

Market analysis firm NPD Group has released its video game industry sales figures for the month of November, and once again the Nintendo Wii easily takes first place as the best-selling video game console for the month, moving 981,000 units computer. The sales total marks the Wii's strongest month since the console was introduced a year ago, and is 60 percent higher than Wii sales figures for December of 2006. In comparison,… Read More

A bit of conventional wisdom in the video game industry is that serious gamers—you know, the players who really get into mastering complex immersive games, devote themselves to online play and tournaments, invest in peripherals and strategy guides, tweak their systems—are generally males between the ages of 18 and 34. And maybe smell a little ripe. A new survey from the NPD Group seems to belay that impression. Surveying more… Read More

New numbers from the NPD Group indicate U.S. video game sales dropped by eight percent during March 2006, to a total of $499 million, amid an overal industry revenue drop of 16 percent for the month. March would mark the seventh straight month that game sales in the United States have declined, even though the introduction of Microsoft's Xbox 360 (and titles for that console) are estimated to account for $96 million, nearly a quarter… Read More

Hot on the heels of reporting 2005 was a record year for portable video game sales in the U.S., the NPD Group said today that domestic sales of CD-ROM video games for PCs slumped by 14 percent compared to 2004, to a total of just $953 million. Overall sales volume came to 38 million units, a 19 percent decline from the 47 million units sold in 2004. The decline came as online gaming grew in popularity, with Blizzard Entertainment's… Read More

The multitude of entertainment options in the marketplace means increased competition for the consumer's entertainment dollar, according to The NPD Group's recent study, the Cross-Entertainment Shopping Report. The report highlighted the fierce competition, but noted an increasing inter-dependence, across the various entertainment categories. The Cross-Entertainment Shopping Report was designed to help marketers and retailers… Read More