Apple today launched iTunes Plus, a new addition to its existing iTunes service which offers AAC music tracks from major label EMI at 256 Kbps encoding (twice the rate of standard iTunes purchases) at $1.29 per track—and without Apple’s FairPlay digital rights management (DRM) technology. That means users can play iTunes Plus tracks on any music player (or using any application) which supports AAC encoding, rather than the tracks being restricted to playback using iTunes or Apple iPods.
“This is a tremendous milestone for digital music,” said Eric Nicoli, CEO of EMI Group. “Consumers are going to love listening to higher quality iTunes Plus tracks from their favorite EMI artists with no usage restrictions.”
