Connect, we hardly knew thee. After trying unsuccessfully to push its own ATRAC music format through the Connect music store for years, Sony announced Thursday that it will finally kill off the service in March.
The move came amid the launch of its newest Sony Walkman players, which will now support the Windows Media Audio DRM format. While ATRAC files were only playable on Sony MP3 Players and computers with the right software installed, WMA is more widely available and supported.
Connect’s fate has been anticipated since June when Sony Connect laid off 20 people and relocated other’s to Sony’s PlayStation division.

