You can’t just walk into Motorola’s CES booth and pick up the $2,000 Motorola Aura: They’re all locked up in glass cases. But if you ask nicely, someone will slip in back and gingerly bring out a model for you to play with.
It all feels a bit like a jewelry store, and I suspect that’s part of the Aura’s carefully calculated, well… aura. The materials, craftsmanship and even gears (there are some inside which control the opening mechanism) all seem to be derived from watch making, and Motorola likely wants to borrow that industry’s mentality in building the reputation and image of the Aura. It’s not a tool, it’s a display piece.
