Tag archive: Barbie Girl

Mattel announced Tuesday that it is taking its signature Barbie dolls a step beyond plastic with an entire “online virtual world” for girls to adopt Barbie characters in and interact with other girls. To correspond with the site, the company also announced a doll-shaped MP3 player that will unlock additional content for the site. At BarbieGirls.com, girls can log in, create their own virtual characters, design their own rooms,… Read More

Mattel today took Barbie Web 2.0 with the unveiling of BarbieGirls.com, the "first global, virtual online world designed exclusively for girls." Also unveiled by the toy company was the Barbie Girl device, a MP3 player which looks…well…like a Barbie doll in a techie sort of way. The Barbie Girl device, which will be available in July, will price at around $60 and will offer a "range of customizable fashions and… Read More