TiVo’s annual post Super Bowl analysis of viewer reactions to the commercials today revealed that, of the dozens of multi-million dollar spots that aired, Ameriquest’s two ads landed at the top of the pack. Also revealed, according to user viewing data, was how a controversial call in the second quarter put actual Super Bowl viewing time on par with some of the commercials.
TiVo, the company said, did their annual analysis of viewing behavior by analyzing the replay and rewind features on a more than 10,000 household sample of anonymous information. Ameriquest’s two ads – “Friendly Skies†and “That Killed Him†– were first and second respectively among the top ten commercials, followed by Budweiser’s “Streaking Sheepâ€, Fed Ex’s “Caveman†and Michelob’s “Torch Football†to round out the top five.
