Computing giant Microsoft and entertainment conglomerate Viacom have inked a long-term content distribution and advertising agreement that, among other things, will see Viacom television and film content made available via MSN and the Xbox 360. Although neither company disclosed the full financial terms of the deal, the arrangement has a “projected base value” around $500 million in its first five years.
“We are very impressed with how closely Microsoft’s business plans complement our strategic objectives,” said Viacom president and CEO Philippe Dauman, in a statement. “This is a novel and comprehensive partnership that demonstrates the scale of our digital operation and the value of our branded content across all distribution platforms.”
