A new global study into Internet searches has revealed some pretty interesting facts, along with one that will surprise nobody. comScore.com released the first major study into search activity around the world. Undertaken during August, it revealed that 61 billion searches were undertaken by some 750 million people – a figure that represents about 95% of Internet users aged 15 or older. That averages to 80 searches per user during the month. The leader in all this activity was the Asian-Pacific region, where 258 million users conducted 20.3 billion searches. That was followed by Europe, with 210 million users having 18 billion searches. North America lagged third – 206 million and 16 billion, respectively. The greatest search activity came from Latin America, where the average was 95 searches per person during the month. The Middle East and North Africa lagged well behind the rest of the world, indicating that Internet use there still has a long way to go to catch up. So what was the fact that surprised nobody? That Google easily dominates the world of search. With 31 billion searches on Google itself and another five billion on YouTube, it was far ahead of the pack. Yahoo was a very distant second, managing just 8.5 billion searches, followed by the Chinese search engine Baidu.com. That was followed by Microsoft, then the Korean NHN Corporation, and its Naver.com. “Seeing Asian search engines like China’s Baidu.com and Korea’s NHN ranked alongside Google and Yahoo! underscores the fact that search has become a truly global phenomenon. The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale,” said Bob Ivins, executive vice president of International Markets at comScore.
Tag Archive: Bob Ivins
Brits Love Their Social Networks
A new survey from analysts comScore has shown that Britain now has the highest number of social network users in Europe.
Released yesterday, the survey shows that the UK has 24.9 million unique visitors to social networks, a figure that represents 78% of the online population. Across Europe the figure was 127.3 million unique visitors, which translates to 56% of the online population.
The UK didn’t just lead in the number of visitors. It also dominated in the number of visits per month, pages viewed and hours spent on social network sites. According to the comScore report,
Europeans Spend 24 Hours A Month Surfing
A new study has examined online usage and penetration in Europe, revealing that the average European spends 24 hours a month surfing the Web, and goes online 16 and a half days during the month. More than 122 million Europeans over the age of 15 go online every day. The survey was carried out by comScore to examine the online habits of people across the continent, and reveals just how pervasive online usage has become. Leading the pack for numbers online is Germany, where over 32 million people go online each month. But Brits were the most active online. At a peak almost 22 million of them were online during the day, spending over 34 hours online each month. Favorite online destinations were tracked for the survey, with Google the most popular, followed by Microsoft and Yahoo, showing that the big three’s dominance easily extends across the Atlantic. Internet penetration continues to grow, too. It’s highest in Holland, where over 80% of the population is online, and through Europe, only three countries (Russia, Spain, and Italy) are below 40%, with Russia lagging seriously, where only 11% of people go online. However, although the survey offers a good snapshot of European surfing habits, comScore Europe managing director Bob Ivins noted, “While the study reflects average net usage and penetration, 20% of users account for 60% of usage, with some people spending hundreds of hours online each month.” He predicted that the line between on- and offline will blur as more people take to watching television on their PCs. As a comparison with Europe, in the U.S. an average of 121 million people are online each day.
