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Tag Archive: Brad Brooks

Is That The Conquistador? They Run Tight.

Is That The Conquistador? They Run Tight.

Well, you’ve got to give Microsoft one point: they didn’t produce a conventional television ad.

Software giant Microsoft has kicked off its $300 million ad campaign to promote its Windows Vista operating system with a spot featuring comedian Jerry Seinfeld and Microsoft founder Bill Gates having a chance meeting at a fictional store called Shoe Circus, Seinfeld helping Gates into a pair of size 10 “Conquistadors,” and Bill Gates “adjusting his shorts” as a signal Microsoft has big things in the works. The ad is available via Microsoft’s Web site using the company’s Silverlight technology; copies are also popping up on YouTube.

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Microsoft Planning Big Vista Campaign?

Speaking at Microsoft’s yearly Worldwide Partner Conference, Microsoft’s VP of Vista Consumer marketing Brad Brooks did what, a year ago, might have been unthinkable: acknowledged users have had some hesitations about Microsoft’s latest-and-greatest operating system.

"We broke a lot of things," Brooks acknowledged. "We know that, and we know it caused you a lot of pain. It got customers thinking, hey, is Windows Vista a generation we want to get invested in?"  Read more...

Microsoft Drops Retail Vista Prices

Microsoft Drops Retail Vista Prices

If the much-anticipated, slightly beleaguered launch of Vista Service Pack 1 still doesn’t have Windows XP holdouts running down to the store to get on board with Vista, Microsoft is hoping its latest move will: dropping the price. On Thursday, the company announced price cuts on several stand-alone retail versions of Windows Vista.

Microsoft’s top-shelf Windows Vista Ultimate package will drop from $399 to $319 in stores, while the upgrade version available to current Windows XP owners will go from $259 to $219. The less fully featured Windows Vista Premium upgrade will go from $159 to $129.

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Alienware Launches DHC Media Center PCs

Alienware today announced the launch of its DHD line of media center PC systems. The DHD provides an all-in-one, wall-mountable home entertainment system that integrates the functionality of a Microsoft Windows XP Media Center Edition 2004-based PC with a stunning 30″ TFT/LCD widescreen display.

Based on Hy-Tek Manufacturing’s TekPanel 300, reviewed here at Designtechnica, the Alienware DHD systems allow customers to replace nearly all of their individual home entertainment components in favor of one, multi-functional unit. DHD systems running Microsoft Windows XP Media Center Edition 2004 deliver advanced computing plus easy-to-use integrated digital entertainment

Niveus Media Center PC Featured At WinHEC

Niveus Media, Inc., manufacturer of media entertainment devices for the consumer electronics market, has announced that its flagship AVX model will be included as part of the Windows HardwareEngineering Conference (WinHEC) keynote presented by Microsoft Group Vice President Jim Allchin. In addition, the Niveus Media AVX system will be shown as part of the Windows Hardware Showcase atWinHEC.

The AVX Media Center is the first fanless living room pc and combines quiet operation, stylish design, and the best of computing and entertainment with Microsoft Windows XP Media Center Edition 2004.

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ATI XILLEON To Power Windows CE Devices

ATI Technologies Inc. today announced support for Microsoft Windows Media Center Extender products with its integrated XILLEON 225 system-on-a-chip, allowing consumers to access their favoritedigital entertainment, such as live and recorded television, photos, movies, and music that reside on their Windows XP Media Center Edition PC, from any room in the home — regardless of where the PCis located.

“We are pleased to see companies like ATI delivering innovative technologies that will support extending the Media Center PC experiences to other television displays in the home with Windows Media Center Extender products,” said Brad Brooks, Director of Marketing, Windows eHome division, Microsoft Corp. “ATI’s integrated system-on-a-chip is a great example of this, ensuring that consumers will be able to get the most of their favourite digital entertainment experiences without the purchase of an additional computer.”

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