General Electric is one of the largest and best-known brands in the world, making everything from plastics to aircraft engines to power generation gear to toasters to light bulbs to prime time TV (GE is the parent company of broadcast network NBC). Now, GE is going to try its hand in the digital camera market, slapping its brand on a new line of cameras from corporate newcomer General Imaging.
“We were seeking to enter the digital camera arena and found a perfect partner,” said Brad Irvine, GE President of Trading and Licensing, in a statement. “The cameras from General Imaging are truly worthy of the GE name, representative of GE’s leadership in technology and innovation.”
