Tag archive: Brand

Announced earlier today out of Nevada, Judge Kent Dawson ordered that luxury goods designer Chanel now has the legal right to seize domain names of over 700 sites that are attempting to sell counterfeit Chanel products. These domain names can be taken over by Chanel and transferred to domain registrar GoDaddy. All pages would then be redirected to an online notice of the seizure.  The federal judge also ordered that all search engines and… Read More

Based on information collected from 1,500 consumers by Beyond and M Booth, one out of five consumers in the United States turn to Facebook to research a product before making a purchase decision. These consumers avoid using search engines to find product coverage on review sites and look to Facebook to locate product recommendations from friends or research product information on the official company brand page. Over half of the respondents use… Read More

Branding company Millward Brown Optimor has published its fourth annual BrandZ Top 100 Most Valuable Global Brands survey, which ranks Google as the most valuable brand in the world, and worth $100,039,000,000. How can they be so exact? The company explains how it reached the figure: "The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day… Read More

Folks who've been paying close attention to the Internet—or just click through to any online video link they find because they can—may have gotten wind of a new action "TV series" dubbed Scarlet featuring explosions, fighting, and (of course) an improbably photogenic heroine. Sorry: Scarlet won't be coming to your programming lineup anytime soon: the whole thing was a non-traditional teaser campaign by… Read More

The results of a new survey released by the UK online magazine brandchannel.com finds that the Apple brand has the most influence on consumers…at least in terms of what respondents said about how brands impact their lives and behavior. Overall, the Apple brand won six of the Brandjunkie survey's ten categories, including “which brand inspires you the most?” and “what brand can you not live without?”… Read More

Microsoft is looking to bolster its online privacy portfolio with the acquisition of Credentica's U-prove technology. Terms of the deal weren't disclosed, but Microsoft is not only getting U-prove: it's getting the underlying patents, and U-prove's Stefan Brands and Credentica's Greg Thompson and Christian Paquin will join Microsoft's Identity and Access Group. U-prove was developed as a technology to… Read More

Fans of old-school technology retailing may rejoice: the CompUSA brand may be changing, but it's not going away. As word broke in late 2007 that the venerable computer retailer CompUSA would be closing its remaining retail stores and, essentially, holding a fire sale on anything left on the shelves, some technology enthusiasts rejoices (whoo hoo! Longer lines at Best Buy, Fry's, and Circuit City!) but others lamented the loss of… Read More

The second annual Brandz survey (PDF) from UK research firm Millward Brown attempts to measure the “brand equity” of almost 40,000 consumer-facing brands by interviewing nearly 1 million consumers around the world, and taking into account brand momentum, a brand's contribution to business earnings, and the brand's overall value based on financial data. This year's result? Google has unseated Microsoft as the… Read More

If, as a consumer, you've ever felt that the world's largest companies are perhaps a little over-eager to point a red-hot iron at your posterior, you'll be happy to know Internet titan Yahoo is getting ready to help them out even more by launching Brand Universes, portals within the Yahoo network of sites which bring together content, media, and features from across Yahoo's service offerings into one centralized,… Read More

Would you buy a used car from this company? How about a portable electronics device? Forrester Research's2005 Technology Brand Scorecard evaluated the “brand trust” reported by 4,732 U.S. households during September and October 2005 regarding 48 technology brands, 22 of which were “device brands” including companies like Apple Computer, Sony, Intel, Nintendo, and Panasonic. While the study found that Sony,… Read More

An annual survey of branding professionals and students shows Internet search engine Google has unseated Apple Computer worldwide as the top brand of 2005, and eBay-owned voice-over-IP telephony Skype making its first appearance in (a distant) third place. However, while Google topped the poll in 2003 (unseating discount retailer Target), Apple still trumps Google (a bit) on its North American back yard. The annual survey from… Read More

Samsung earlier this week announced a partnership with Pentax Corporation under which the two have developed a digital SLR under the Samsung brand. The new Samsung GX-1S will be available later at an as yet unspecified date. The Samsung GX-1S is a six megapixel, digital SLR with a Schneider D-XENON 18mm~55mm lens and a high resolution 2.5

Driving the sky-rocketing growth were price drops of at least 20% with some sizes dropping as much as 40% depending on manufacturing output. The report also shows that larger LCD TV's are picking up momentum among consumers. In China, LCD TV shipments grew 400% over the previous year while European LCD TV shipments grew the second fastest with a growth rate of up to 188% over the previous year. Here in the United States, we saw LCD… Read More

Quote from the review: “So, what's our “solid residue”? Stylish design, rich set of I/O ports (including outdated ports), developed protection from unauthorized access, excellent performance… Ideal? Well, the ideal cannot be achieved you know… But for the short period of time that I used this notebook, I noticed only one drawback

More depressing news for the industry, Vivendi Universal Games has cut 350 staff and shut down Seattle-based Sierra. The venerable games company created some of the most popular action and adventuregames in the 80′s. The Sierra brand will live on in name only and projects tied to the Sierra pipeline, Half-Life 2, Ground Control II and Tribes: Vengeance are already beingdeveloped by other teams within Vivendi. Also affected by the… Read More