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HDTV Service Now In 10 Million Homes

The rate of growth of HDTV households will continue to be strong over the next several years, and by 2009, HDTV households worldwide are forecasted to reach 52 million, according to the high-tech market research firm.

“Even with the rise in the number of HDTV households, there are still several market challenges slowing the spread of HDTV service,” said Mike Paxton, In-Stat analyst. “Foremost among these challenges are: the need for more HDTV content, continuing the education of the public about the benefits of HDTV, and widening the geographic availability of HDTV services, especially in Europe.”

ReplayTV, Tivo PVR Price Battle Heats Up

ReplayTV announced on Friday a new rebate program for its 5500 series Digital Video Recorders, countering Tivo’s recen’t 10 percent discount and rebate offers.

From now through September 30th, 2004, purchasers of all new ReplayTV DVRs will be entitled to receive the following rebates: $50 for the 40-hour Model RTV5504 (SRP: $149.99); $100 for the 80-hour RTV5508 (SRP: $299.99); $100 for the 160-hour RTV5516 (SRP: $449.99); and $200 for the 320-hour RTV5532 (SRP: $799.99). With each model, consumers have the choice of either purchasing the ReplayTV Service for a $12.95 monthly fee, or choosing service for the lifetime of the product for a single, onetime payment of $299.

PVR Shipments Tripled In 2003

Despite a slow start with consumers, Personal Video Recorder (PVR) products are finally making headway, according to In-Stat/MDR (http://www.instat.com). Despite an almost continuous stream of rave reviews from satisfied PVR users over the past 5 years, most consumers still failed to see why they needed to hook up yet another set top box to their TV set. However, according to the high-tech market research firm, the PVR market hit its stride in the past year, as worldwide annual unit shipments tripled and increasing numbers of consumers became aware of the benefits of time-shifting TV programming.

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