Tag archive: carte

A new study from JupiterResearch finds that 52 percent of consumers surveyed would switch to a different pay TV service to get a better price for the same channel lineup they currently access. “While Internet Protocol TV proponents get caught up in the futuristic possibilities of the technology, consumers remain much more levelheaded about what they look for in a TV service,” said Joseph Laszlo, Research Director at… Read More

“McCain, and other lawmakers who favor the a la carte approach, don't seem to understand that cable TV's entire revenue model is based on packaging channels rather than selling them individually.  Viewers who now pay $20-$30 a month for a package of 25 or 30 channels might spend half that under the a la carte plan, ordering just a few favorites at $2-3 each. “When I go to the grocery store to buy a quart of… Read More