And the walls came tumblin’ down: the world’s second-largest music label, Sony BMG has announced it will test selling digital music in DRM-free MP3 format via a new Platinum MusicPass card. The cards will enable consumers to download full albums in MP3 format, and in some cases buyers will be able to access exclusive bonus content.
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Sony BMG to Test DRM-free Music Sales
- By: Geoff Duncan •
- Published: January 7, 2008 •
- Comments: Comments
E- Business: single-play music on agenda
Experts believe that the technology that makes this possible – known as digital rights management, or DRM – will forever change the way we consume media and software.
Software and media companies continue to push new content security initiatives, each plugging their own version of DRM that aims to protect content from unwelcome eyes. In the near future, e- mails, spread sheet programmes and web-page content alike will be secured with digital locks.
Sun Microsystems plans to roll out new software to protect copyrighted content stored on mobile phones and smart cards.
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