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Dish Network Hits 1080p

Dish Network has always been proud of the swath of high-definition programming it offers its customers, but now the satellite service is upping the ante one more notch in its battle with cable, broadcast, and Internet-based video services by announcing it’s the “first in the industry” to offer high definition programming at 1080p resolution.

1080p high definition programming is part of Dish Network’s new TurboHD bundle, a collection of all-high-definition programming packages. Dish Network will also be launching 17 new high definition channels, bringing the total number of HD channels available on the service to 114. The company plans to expand the lineup to 150 HD channels by the end of 2008—aided by the recent successful launch of the company’s Echo XI satellite.

Google Gets into TV Ads with EchoStar

Google might be best known as an Internet search engine, owner of YouTube, and a purveyor of Internet-based services like Gmail, but the heart of Google’s billions currently lies in its advertising business. Today, Google launched that business in a new direction, announcing a partnership with satellite TV provider EchoStar to roll out an automated system to buy and sell ads on EchoStar’s DISH Network’s 125 channels. Google’s system will also be responsible for delivering the ads and, of coure, measuring their overall effectiveness.

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