Nintendo has garnered some acclaim by targeting non-traditional gamers: its Wii video game console has proven to be a hit even with senior citizens, and games like Nintendogs and Brain Age for the Nintendo DS have expanded the appeal of the handheld gaming system well beyond the male teenage demographic favored by gaming companies.
Now it seems like game developers for Nintendo’s platforms are looking to tap into those non-traditional audiences, with game developer Konami announcing it plans to release a game called Dream Skincare (Japanese), under the idea of "getting pretty while having fun."

