Microsoft’s hardware group has long been making mice, keyboards, headsets, and other peripherals for computer users, and today the company announced a new addition to its LifeCam series of Webcams, the LifeCam Cinema. The LifeCam targets the high-definition video crowd, claiming to be the first consumer Web cam to offer a native 720p sensor and a 16:9 widescreen aspect ratio, and promises sharp pictures and high frame rates even in low-light conditions.
“When we started working on LifeCam Cinema almost a year ago, we were motivated by the fact that new computer displays were predominantly widescreen and top social networking sites were allowing widescreen video,” said Microsoft Hardware system engineer Stuart Milton, in a statement.

