ClearPlay, a company which develops DVD player technology for filtering out "violence, profanity and other adult content," announced yesterday they were debuting a new DVD player for families. The ClearPlay CP-007 will be available for sale on the company’s Web site and also through Target for around $80.
ClearPlay, which at one time faced a lawsut because of its filtering technology, claims the pay-for service it offers benefits families by offering advanced parental controls. The technology is described as using "filters that are created specifically for each movie, allowing for frame-specific skips and mutes. The filtering is barely noticeable, and the resulting playback is smooth and effective. ClearPlay offers Filters for over 2200 top movies, and adds more every week when new DVDs are released."
