Digital Trends
A couple years ago, movie rental service Netflix offered up $1 million prize to a software developer who could come up with a better way to recommend new movies to its millions of subscribers. Netflix wasn’t asking for much&mdah;just a 10 percent improvement—but to date the prize has gone unclaimed, despite more than 27,000 entries. (Although Netflix did give $50,000 to a team of researchers at AT&T who came up with an 8.5 percent improvement kast year—AT&T donated the money to charity.)
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