Cool Tech

Incredible DIY synesthesia mask gives you the ability to smell colors — without taking drugs

Zachary Howard invented a synesthesia mask that lets you simulate what it's like to smell color, one of the many types of crossed senses that synesthetes experience. Thanks to Howard's step-by-step instructions, now you can make…

Need to find your wall’s paint color? SwatchMate Cube can do that and more

The SwatchMate Cube, which is priced $180, is designed to capture color in the physical world. It can store up to 20 hues on its onboard memory, and colors can be transferred to Android and iOS devices via Bluetooth.

Color? Control? China? What does the C in iPhone 5C stand for?

The Apple iPhone 5C is coming, we think, but what does the C stand for? According to some, it's Color or Cheap, but upon examination, it could mean several other things, all of which give us a hint of its thinking behind the device.

New report suggests iPhone 5S and low-cost iPhone to launch in range of colors – including gold

On Thursday Samsung said its flagship Galaxy S4 handset would soon launch in a range of new colors. Today another report emerged suggesting the next-generation iPhone will follow suit, with a gold option a possibility.

iPhone 5S: More talk of multiple colors with August launch possible

A report Tuesday suggests Apple will finally break open a new pot of paint with the 5S and offer the handset in a new color. The news comes from a Japanese website which has called it right in the past with forthcoming Apple products.
Social Media

It’s time to say goodbye to the startups and Web products 2012 was not so good to

It's time to welcome the new year, and that means paying our respects to some of the apps, social networks, and websites that didn't live to see 2013 - or at least won't see much it. Farewell, and good luck to your developers in the coming…

Will Lightt fade in Instagram’s shadow or could its future make it more than just another image app?

Lightt is a new take on content sharing, producing animated GIF-like video clips of the world as you're seeing it. Will the platform prosper thanks to a future integration or is it doomed to fall on Instagram's sword?

Reports suggest controversial startup Color may finally be throwing in the towel [Updated]

Color has had a spotty history as an over-hyped up app that has floundered since launch, and a report indicates that the startup may soon be closing its doors for good.

Samsung Galaxy S3 gets new color options

More color options are now available for the Samsung Galaxy S3, including Amber Brown and Garnet Red to complement the new season.

Third time’s a charm? Color tries to corner social video again by partnering with Verizon

The famously over-funded Color won't go quietly into the night: After a so-so relaunch, the social video app will partner with Verizon to upgrade video quietly and natively integrate with some Android handsets.

Edible Pantone color swatches make choosing paint shades much more delicious

In the name of interior design, should you follow your taste buds to help with envisioning a room? With these edible Pantone color swatches, it's certainly hard not to.
Social Media

Say hello to seamless, location-aware apps: Is this the end of the check-in?

Has the check-in become too much work? Location apps are beginning to leverage the power of your smartphone to automatically curate and share your geo-social activity.