Corporate and enterprise users have long viewed smartphones as a bastion of communications, a tool to “do important things” like access email, get reminders, manage contacts, and view documents—activities strongly within the realm of “work.” But as smartphones have penetrated the consumer market…guess what? Consumers aren’t as concerned with using the devices for “work,” opting instead for fun and entertainment. So it’s no surprise that media metrics firm comScore has found that the most popular applications for Apple’s iPhone and iPod touch aren’t productivity applications: they’re games.
