Research firm CoreBrand has released the results of its 2007 CoreBrand Power 100 study (PDF), and finds that among technology companies, Microsoft and Motorola have seen significant erosion of their brand power over the last four years. The survey polls roughly 12,000 U.S. business decision makers and queries them about their awareness and perceptions of leading consumer brands. According to this year’s resuts, Microsoft has dropped from being the 12th ranked brand to number 59, where Motorola dropped from number 70 in 2004 to number 94 in 2007.
Oh, and Cupertino’s technology darling, Apple Inc.? Didn’t even make the cut.
