Back in January Apple promised it would cut the cost of tracks purchased on iTunes in the UK to bring them in line with the rest of Europe. It made the concession under pressure, following the announcement that the EU was set to investigate the pricing under competition laws.
At that time UK tracks cost 79 – 99 pence ($1.60 – $2), as opposed to 67-87p ($1.35 – $1.75) elsewhere in Europe – still drastically higher than in the US, where tracks are 99 cents.
Since iTunes users could only purchase tracks in the country where they lived, there was no chance for British users to access cheaper tracks elsewhere.


