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Creative Sells 2 Million MP3 Players

“”This was our second consecutive quarter of selling two million MP3 players, an achievement that further positions us as an industry leader in the explosive MP3 market,” Sim Wong Hoo, Creative’s CEO said in prepared remarks.

Hoo said that his company will continue to aggressively price its players, but warned that it would move profit margins lower in the short-term.

Craig McHugh, president of Creative conceded that the company is beginning to feel the financial pressure of Apple’s strategies. McHugh said that the price drops in the iPod Mini were larger and the aggressive pricing of the iPod Shuffle was lower than expected. Due to this, Creative’s gross margins came in lower than the company’s guidance. “

Windows Media Player 10 Final Released

The new player is designed to make it faster and easier for consumers to discover, download, play and transport their digital media, and includes the first built-in Digital Media Mall, which enablesconsumers to browse and acquire music and video from a broad number of online stores. The Digital Media Mall includes access in the United States to CinemaNow Inc., Musicmatch Inc., MusicNow LLC,Napster LLC, Wal-Mart Music Downloads and MSN® Music, a preview of which will be made available tomorrow. Windows Media Player 10 also enables consumers to transfer their music to more than 70portable devices and automatically sync their entire media library — music, video, recorded TV and pictures — to new Windows Mobile (TM) -based Portable Media Centers, which Microsoft announcedwill be available tomorrow at retail.

“Windows Media Player 10 gives users the power of more music and choice, and for the first time makes it possible to sync high-quality music, video and photos to the latest portable devices,” said Will Poole, senior vice president of the Windows Client Division at Microsoft. “Windows Media Player 10 is a key element of Microsoft’s strategy to enable digital media everywhere, with even more to come later this year: more music and video, and more amazing devices for use in the home and on the go.”

Sound Blaster Audigy 2 ZS debuted

The Sound Blaster Audigy 2 ZS is the first 7.1 Sound Blaster available and is ideally matched with the Creative GigaWorks S750 speakers which are designed to deliver the power and performance neededfor the full 7.1 experience. By adding two rear speakers and moving the surround sound speakers to either side of the user, the gaps in sound between speakers are eliminated to create anall-encompassing soundstage.

Creative NOMAD MuVo2 MP3 players announced

The three new NOMAD MuVo2 players address the fast growing digital audio enthusiast market. The pocket-sized hard drive player, NOMAD MuVo2 1.5GB, will be available in September 2003 for onlyUS$229.99. Two rugged flash additions, NOMAD MuVo2 X-Trainer 512MB and NOMAD MuVo2 X-Trainer 1GB, will also be available as the only flash-based models in the market with USB 2.0. All three versionsfeature high-capacity removable and rechargeable Li-Ion batteries, unparalleled audio quality, super fast USB 2.0 connectivity and simple drag and drop functionality.

Creative hits the road with portable audio

Now it’s as simple as connecting to a USB port for any PC user to upgrade from motherboard audio to premium-quality audio for listening to MP3 music or creating MP3 or WMA music from compact discs.The compact, portable Sound Blaster MP3+, slated for availability this month, is priced at only US$59.99 and the Sound Blaster Go! is priced at US$79.99 and is slated for availability in July.

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