Apple once again may have set another trend with retail stores that sell directly to consumers. Sony and Dell have both jumped into the foray and now Pioneer is giving it a shot and will be opening the company’s first store this August in Costa Mesa CA.
The new Pioneer stores will allow customers to select, design and install a system all in one fell-swoop. You can expect to see regular Pioneer and Pioneer Elite products at their stores, but in addition, Pioneer will be testing some of their Japanese products by making certain foreign lines available to U.S consumers. The hope here is that people will give them feedback on whether the foreign line would be a hit with the U.S. market. If the products are popular then Pioneer will make them available for sale through their merchant partners and Pioneer retail stores.
