Even as consumer groups petition the federal government for the creation of a “Do Not Track” list which would enable Internet users to choose not to have their Web usage and online activities monitored so advertising networks can serve up “more relevant” targeted advertising, online giant AOL has announced it will offer ways for Internet users to opt-out of targeted Web advertising from its services. The service will be built on opt-out technology AOL acquired with online advertising firm Tacoda, which can remember a user’s choice to opt-out of targeted advertising even if they lose or delete their “opt-out cookie.”
