New figures from ecommerce company CyberSource show that most online shopping in the U.S. happens during what would be considered “working hours,” despite the proliferation of broadband Internet access to American homes.
According to CyberSource, numbers from the week of December 3rd to 9th were typical, with online shopping transactions peaking at 4 P.M. Eastern Time, 1 P.M. Pacific. Similarly, online transactions hit their nadir between 2 A.M. and 7 A.M. Eastern (11 P.M. and 4 A.M., Pacific). The highest volume of online shopping happens on Mondays and Tuesdays, with Saturdays and Sundays typically showing the lowest volume.
