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Tag Archive: Dan Torres

Rio Unveils The ce2100 MP3 Player

Sharing the same unique, ultra-slim and tapered design and boasting a battery life of up to 20 hours like the Rio Carbon, the Rio ce2100 features a 2.5GB1 hard disk drive that is capable of holdingup to 40 hours of MP3 (80 hours WMA) music2. Customers now have a choice in the amount of music or audiobooks that can easily slide into their pockets with the Rio ce2100 or the Rio Carbon.Additionally, Rio is also introducing a second color for the Rio Carbon, giving customers the choice of the classic silver version or the new pearl Rio Carbon.

“Rio understands that music players reflect the attitude, personality and status of the customer. The addition of the Rio ce2100 and the pearl Rio Carbon 5GB1 to Rio’s award-winning line of MP3 players, expands the options for customers to choose a player that expresses who they are,” said Dan Torres, VP of Product Marketing at Rio. “Whether it’s a choice between a sophisticated, ultra-thin pearl or silver 5GB MP3 player, a sleek and competitively priced 2.5GB MP3 player, or a rugged and durable flash-based MP3 player for fitness and sports, Rio MP3 players are designed with a variety of lifestyles and budgets in mind to meet consumer demands.”

Rio Audio Comments On Apple iPod

Rio’s vice-president for marketing, Dan Torres, recently spoke with BusinessWeek Online reporter Amy Tsao about his company’s plans to catch the competition. Some of the questions Dan answers include:

Q: How are you competing with Apple’s iPod?

Q: What about Dell (DELL ) and Microsoft?

Q: What will happen to the market if Apple comes out with a flash-memory-based player?

Q: Is consolidation coming among makers of digital music players?

Q: What kind of growth do you expect from Rio players?

Read more at BusinessWeek

Found VIA MacMinute

Rio Carbon MP3 Player Hits Store Shelves

Rio’s new MP3 player is finally hitting store shelves and it looks like Rio will be throwing some marketing muscle behind the new Carbon. Look for a review soon on Designtechnica.

Rio is marking the availability of one of its newest and hottest players, the Rio Carbon 5GB MP3 player, with 500 limited edition units. These players feature 20 free downloads and three free months from Napster, a customized laser engraved stainless-steel back, along with a collectors’ edition external package. The highly anticipated Rio Carbon 5GB will soon be hitting store shelves, however, consumers can be one of the first to own a Limited Edition Rio Carbon beginning today by going to http://www.rioaudio.com.

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