So…if you were trying to sell a video game, would laying a gutted, nearly decapitated dead animal out in front of journalists be the first thing that sprang to mind?
If you’re Sony, apparently the answer is "yes"—and now Sony Computer Entertainment has apologized for using a decapitated goat as part of a marketing stunt in Greece last month. The event—which also featured knife throwing, live snakes, and topless women dropping grapes into guests’ mouth—was designed to promote the adults-only launch of its God of War II video game title, which is based loosely on ancient Greek myths.

