One of the interesting news items to come out of last week’s 3GSM conference in Barcelona was the CMO Council’s Global Mobile Mindset Audit, a survey of some 15,000 mobile users in 37 countries to determine what consumers liked and disliked about their mobile technology and the how it integrates into their lives. The results? The new power users of mobile technology are in developing nations rather than fully-industrialized (er, post-industrial) nations, and the leading complaint of mobile device users worldwide is that the technologies offer “too many functions I do not use.”
Tag Archive: Dave Murray
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